by Richard Henry Many of Apple's software products are named after a loosely similar real world activity, item, or concept. Front Row, Photo Booth, Keynote, Time Machine, GarageBand, and more, are all examples of this. A safari is an overland exploration of Africa and its wildlife. Safari, on the other hand, is a way to explore the web. You might have noticed that the icon itself is a compass. So: the theme of Safari's branding is exploration.